Privacy Policy

Goo Fashion (“GOO”, “we”, “our”, “us”) is a fashion-discovery and AI-styling platform available at goo-fashion.com. The service is operated by:

For the purposes of the EU General Data Protection Regulation (GDPR) and the Law of Ukraine “On Personal Data Protection”, the operator above is the data controller for personal data processed through the website.

We use personal data for the following purposes, on the following legal bases:

• Providing the service — accounts, saved content, styling tools (performance of a contract)
• Processing payments and managing subscriptions and renewals (performance of a contract; legal obligations, e.g. accounting)
• Personalised AI styling based on the profile details you choose to share (performance of a contract)
• Understanding how the site is used and improving it (legitimate interest)
• Service messages about your account or subscription, and occasional product announcements (legitimate interest; you can object at any time)
• Security, rate limiting and abuse prevention (legitimate interest)
• Complying with legal obligations (legal obligation)

GOO’s styling features are powered by third-party AI infrastructure. What is shared depends on the feature:

• AI Stylist chat — your messages, recent conversation history, your style-personalisation details and relevant catalogue excerpts are sent to Replicate, which runs the language model that generates the reply
• Catalogue search — your search or chat query may be converted into an embedding via OpenAI to match it against our catalogue
• Virtual try-on — your uploaded photo and the selected product images are sent to an image model hosted on Replicate; your photo is processed transiently and is not stored by us; the generated image is stored in our storage and linked to your account
• Bug reports — your report text and optional screenshot are analysed by Anthropic (Claude) and the structured result is filed in our internal issue tracker

These providers act as our processors under their API terms, which state that content submitted via API is not used to train their models. AI outputs are recommendations and visualisations only — we make no automated decisions about you that produce legal or similarly significant effects.

We do not sell personal data. We share it only with the service providers below (acting on our instructions), with affiliate networks as described in Section 7, or where required by law.

Goo Fashion earns commissions from qualifying purchases made through retailer links on our site (“Where to buy”). These links route through affiliate networks such as Awin, which set their own tracking cookies on their and the retailer’s domains after you click.

We receive aggregated commission reports from affiliate networks; they do not tell us who you are. Purchases from third-party retailers are governed by those retailers’ own privacy policies.

Some content you create is public by design: a look you share via a link can be viewed by anyone who has that link, and looks you submit for publication become publicly visible if approved. Generated try-on images are stored at link-accessible addresses.

Please do not include anything in shared content that you would not want visible to others. To have a shared look or generated image removed, email us and we will take it down.

Subject to applicable law (including the GDPR if you are in the EEA/UK), you have the right to:

• Access the personal data we hold about you and receive a copy
• Correct inaccurate data
• Have your data deleted, including your account
• Restrict or object to processing, including analytics and product announcements
• Receive your data in a portable format
• Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, email anything@goo-fashion.com from the address linked to your account. We respond within 30 days. You can also lodge a complaint with the Ukrainian Parliament Commissioner for Human Rights or, in the EEA, with your local data protection authority.